Nov 27, 2020

Podcast: Getting Closer to Your Audience and Troughs of Despair

Entrepreneurship & Art

Dan, Carly and George get funky in this episode as they delve into mental health, how to be more zen, George’s trough of despair which he has gotten mathematical with, and the importance of getting closer to your customers. They also share their first guest article and announce the next book club book!

Show Notes

Three Things


  • Watching: An interview on Aeon with Alice Coltrane from 1970 for a segment of Black Journal, a public TV news program “about Blacks and for Blacks.” She talks about music, both her and John’s, motherhood, spirituality, meditation, and finding transcendence. It is 13 minutes of calming bliss, and a throwback to one of George’s recommendation from our 8th episode
  • Sharing: Jerome Comeau tweet as a celebration to all things Dolly motherbleeping Parton, who donated a million dollars to the Moderna COVID-19 vaccine which has a 94.5 percent efficacy result
  • Relistening: To Dolly Parton’s America podcast that explores everything from Tennessee, accents, the Civil War and her relationship with Porter Wagoner to Jolene, 9 to 5 and the MeToo era, feminism


  • Sleeping better: Thanks to the noise reducing Bose Sleepbuds. They lay flat in his ear which is letting him snooze away like a bebe
  • Retweeting: Lil Miquela’s tweet about raising 159.5 ETH (equivalent to $82,361 at the time) for @BlackGirlsCode
  • Quoting: The late cellist and conductor Pablo Casals, “In spite of their age, those musicians have not lost their zest for life. How does one explain this? I do not think the answer lies simply in their physical constitutions or in something unique about the climate in which they live. It has to do with their attitude toward life; and I believe that their ability to work is due in no small measure to the fact that they do work. Work helps prevent one from getting old. I, for one, cannot dream of retiring. Not now or ever. Retire? The word is alien and the idea inconceivable to me. I don’t believe in retirement for anyone in my type of work, not while the spirit remains. My work is my life. I cannot think of one without the other. To “retire” means to me to begin to die. The man who works and is never bored is never old. Work and interest in worthwhile things are the best remedy for age. Each day I am reborn. Each day I must begin again.”


  • Watching: Two of Noah Gundersen performances KEXP, a Seattle radio station, The Sound, one his favorite rock songs ever, and Lover
  • Celebrating: The fact that Phoebe Bridgers and Maggie Rogers covered “Iris” after Bridgers promised to do so if Trump lost. It was only available for 24 hours on Bandcamp and all proceeds went to Fair Fight, an organization founded by Stacey Abrams that promotes fair elections. We may not have a link for the song, but we can share how much Dan loves this approach to exclusivity
  • Loving: The trends of platforms expanding their offerings so the artists can too, like Bandcamp adding livestreams, Gumroad expanding their membership creating more competition, but also normalizing spending money on the artists you love

Entrepreneurship & Art