Hosted by Ralph Jaccodine of the Boston Manager’s Group, George Howard and Sofar Sounds’ CEO Jim Lucchese talk about how the music industry is changing as a result of the pandemic, what Sofar Sounds is doing to address the changing market, and how artists can sustain their careers in the current climate.
- George’s Forbes piece Fortnite And Travis Scott Provide Insights Into How To Go To Market When The Market Disappears
- Sofar Sounds was founded to bring back the magic of the live event experience
- The Dunning–Kruger effect
- Jim’s favorite article (not really), which he didn’t respond to right away, but did prompt him to send an email to 30,000 artists where he laid out the numbers very transparently (he does so in this conversation too), and led to his “artists as customers” mindset
- Sofar Listening Rooms where artists during COVID-19 have been averaging $650 for 30 minute sets
- The David Wax Museum band who have been live streaming shows from their attic studio and in doing so have seen some of their most profitable months — ever
- The GHS Mirror of Desire model